The promise of great success has inspired a lot of doctors and nurses to venture into the cosmetic industry and start their own clinic. Becoming a cosmetic practitioner is not easy but very rewarding. Learning a range of new procedures as well as devising marketing strategies to build a unique and successful clinic are just the first steps. There are a lot of aspects to consider when starting a cosmetic clinic and it could be overwhelming for prospective practitioners.
Though it is necessary to procure all the legal requirements, obtain all the necessary permits and produce a good business plan, everything should get think easier than you might when broken down into manageable steps. We have drawn up 15 years worth of expertise to share some tips on how to build a thriving cosmetic clinic. This could provide insights and coherent knowledge you can apply.
1. Find the right training course for you
Any cosmetic treatment requires appropriate training. So it does not matter what kind of medical practitioner you are, you need to be licensed to be able to perform the treatment. The scope of training courses for different procedures is vast. Invasive procedures naturally demand a more advanced level of expertise compared to non-invasive ones. For example, if you are opening a dermatology clinic business, to be able to perform laser treatment and other cosmetic procedures, the practitioner should undergo the proper training to ensure the safety of the patient and themselves.
2. Safeguard yourself and your future business
Securing a comprehensive and flexible protection against allegations of malpractice and negligence is essential, regardless the size of your clinic or the range of procedures you offer. Negligence to acquire protection could potentially result in a devastating financial crisis for your business since the cost of medical malpractice claims has become increasingly expensive. Insurance coverage is vital to prevent you from becoming legally liable to pay any complaints arising out of any insured treatments. Always ensure you take out insurance from a trusted provider and read through the agreement carefully to ensure it covers all the procedures you offer at your business.
3. Create a business plan and locate a clinic
Building a successful practice needs more than your cosmetic expertise. It also involves business planning and marketing, knowledge about taxes and expenses as well as having the perfect location for your cosmetic clinic. You need to do your research about how much you should invest, what services and treatments you can offer as well as set your financial objectives. A detailed business plan should look further than 12 months to prepare you for any situation that might arise. It can be a difference between a weak startup and a thriving one. You can apply a brand strategy to cover all aspects your business and connect to your customers’ needs as well as competitive environments. Also, dedicate some time to researching a clinic/salon to carry out your procedures in. Look to consider some of the following:
i. Cost of the rental, utilities and business rates
ii. Demand for cosmetic procedures within the area
iii. The proximity of potential competitors
4. Prepare a Marketing strategy
A concrete and efficient marketing strategy is essential to be able to attract potential customers as well as compete with the existing market. You need to maximise the exposure of your business to as many prospects as possible. You can use many popular apps and social media channels like Facebook, Instagram, Pinterest to make stamp your digital presence and actively engage with potential customers. Business branding is also very helpful in creating a name, symbol or design that sets you apart from your competitors.
5. Register with a professional body/association
Registering your cosmetic practice with an industry association not only gives it a vote of confidence but also adds credibility your business. Professional bodies all provide impartial, independent and valuable advice on relevant treatments. A membership in a well-recognised association can also set you apart from your competitors and demonstrates your commitment to upholding industry standards and builds trust with customers.
One of the essential elements of a thriving business is the location. It is advisable to research the geographic location of your potential clinic to determine the demographics and the financial capabilities of your patients. Be familiar with any competitors in the area as well as any medical institutions such as hospitals, dermatology clinics, optometry clinics and other aesthetic centres in the vicinity.
Always aim to deliver excellent service in all aspects and never practice mediocrity. Integrating clinical dermatology, dermatological surgery, and cosmetic dermatology is a big advantage. Take, for instance, a customer with acne problem comes along, you need to treat the active acne then plan to treat the acne scars or post inflammatory hyper-pigmentation subsequently.
Always be updated with the latest and recent advances so that you can offer the best possible treatment available. Cosmetic procedures are not just about appearance and convenience but also about patients’ health and safety. Every case must be treated with professional competence and due care.